Late last week, demonstrators got a surprise announcement from Stampin' Up! that Whisper White is retiring! Here is a brief part of that announcement:
"Whisper White has been a Stampin’ Up! staple for so long. We love it and we know you love it, too. We are sad to announce that the supplier’s mill producing our Whisper White cardstock has permanently closed due to impacts from the COVID-19 pandemic. Unfortunately, we weren’t given much notice on this closure. This means that the technology unique to this particular supplier is now unavailable to us and we can no longer offer our Whisper White cardstock and related products, such as Whisper White Note Cards & Envelopes. Please note that this won’t affect any of our other cardstocks, this only affects Whisper White."
While the initial response was that of shock, that quickly turned to sadness for those workers at the mill that are now out of work. We hope they will all find a new employer quickly!
The impacted products are:
- Whisper White 12" x 12" (30.5 x 30.5 cm) Cardstock (124302)
- Assorted Memories & More Cards & Envelopes (149710)
- Whisper White Note Cards & Envelopes (131527)
- Whisper White 3" x 3" (7.6 x 7.6 cm) Envelopes (145829)
- Whisper White 8-1/2" x 11" Cardstock (100730)
- Whisper White 8-1/2" x 11" Thick Cardstock (140272)
- Whisper White Medium Envelopes (107301)
Items can be ordered while inventory remains, but there is a limit of 2 of each per order. I stocked up on the products that I use; I know you'll want to do the same!
From Stampin' Up!:
'We know Whisper White has a huge fan base; we’re big fans, too! And we are crushed that it’s going away. Even though this decision was out of our hands, rest assured that we jumped right into action to find the best replacement paper possible. We have dedicated many hours to source and test alternative cardstock options from several suppliers to find the perfect fit that still maintains the Stampin’ Up! quality you know and trust. We are happy to share that we have found a winner for our new cardstock, Basic White!
The quality of our new Basic White was thoroughly tested by our quality assurance and product teams. It also tested very well with demonstrators and concept artists who gave it a huge thumbs up. We believe in the quality of the new Basic White cardstock and we know it will become your new crafting staple!
Our new Basic White products will become available to purchase as soon as we have them in stock. This means that some Whisper White and Basic White products may be available at the same time. Additionally, due to the nature of sourcing, some Basic White products may not be available before the Whisper White products sell out. Please know that we are working on getting these products available to you as fast as possible."
Stampin' Up! has also provided us with a short video comparing the two card stocks:
And here is a listing of the new products and their product numbers for easy reference. While they're not available quite yet, Stampin' Up! is working to build up inventory. As soon as the products are available for purchase, I'll be sure to let you know! (Click the image below to see a full size version).
As always, let me know if there is anything I can do for you!
Happy Stampin'
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